Key duties of Brand manager
1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
3. Participates in brand strategy discussions and in setting a bulls-eye consumer target.
4. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
3. Participates in brand strategy discussions and in setting a bulls-eye consumer target.
4. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
No comments:
Post a Comment